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Lance Wills
/ sheet 05 — the field manual

Strategy Library: Briefs, Frameworks, and Operator Notes.

A living archive of GTM strategy, AI workflows, positioning systems, growth experiments, and technical storytelling artifacts.

/ index — the card catalog

Five Drawers.

GTM Strategy

  • ICP briefs
  • GTM plans
  • Launch strategy
  • Pipeline architecture
  • ABM plays
  • Market entry plans

Product Marketing

  • Positioning briefs
  • Messaging maps
  • Buyer guides
  • Competitive narratives
  • Sales enablement
  • Technical storytelling

Growth Systems

  • Attribution diagrams
  • Lifecycle workflows
  • Campaign architecture
  • PLG conversion systems
  • Reporting frameworks
  • Revenue operating models

AI Workflows

  • Agent prompts
  • Content quality pipeline
  • CRM automations
  • Signal capture workflows
  • Research workflows
  • Claude Code notes

Brand / Creative

  • Website concepts
  • Visual direction briefs
  • Campaign creative
  • Story systems
  • Launch concepts
/ archive — artifacts on file

Pull a File.

10 artifacts on file

AI WorkflowsAvailable

AI GTM Content Quality Pipeline

A structured workflow for improving LinkedIn/X content quality.

demonstrates · ICP thinking, AI workflow design, content strategy, operator voice.

Brand / CreativeAvailable

Growth Intelligence Visual System

Visual concept for Deltagency and RAIL-style growth intelligence.

demonstrates · Brand systems, technical storytelling, AI/GTM narrative.

Growth SystemsAvailable

RAIL Attribution Architecture

Framework connecting campaigns, product usage, CRM, pipeline, and revenue.

demonstrates · Attribution, RevOps thinking, GTM systems design.

Product MarketingComing Soon

Technical Product Launch Brief

Launch planning structure for complex AI/SaaS products.

demonstrates · Technical storytelling, launch strategy, sales alignment.

GTM StrategyComing Soon

Founder-Led Content System

Framework for turning executive expertise into market-building content.

demonstrates · Narrative strategy, demand creation, content ops.

GTM StrategyRequest Access

ICP + Segment Brief Template

Working structure for defining ICPs, motivations, and buying triggers.

demonstrates · Segmentation, buyer psychology, GTM planning.

Growth SystemsRequest Access

PLG → SLG Bridge Framework

How developer adoption becomes sales-led revenue: signals, stages, handoffs.

demonstrates · PLG mechanics, revenue architecture, instrumentation.

Product MarketingRequest Access

Positioning + Messaging Map

Layered positioning architecture from category frame to feature proof.

demonstrates · Positioning craft, messaging hierarchy, narrative design.

AI WorkflowsComing Soon

Signal Capture Agent Prompts

Prompt architecture for extracting buyer signals from email, calendar, and CRM.

demonstrates · Agent design, prompt systems, GTM automation.

Brand / CreativeAvailable

Website Visual Direction Brief

The drafting-table concept behind this site, documented as a brief.

demonstrates · Art direction, brand systems, design-to-build execution.

Have a Specific Artifact You Want to See?

The library grows as work ships. If a brief, framework, or workflow would be useful for your evaluation, ask — most “request access” items can be shared in conversation.