/ case 01
Vectara — GenAI/RAG GTM System
Built PLG acquisition, developer growth, product narrative, lifecycle motions, attribution, and revenue reporting for an emerging AI category.
- PLG
- AI
- RAG
- Product Marketing
- Demand Gen
- Attribution
/ sheet 02 — the systems record
Professional Systems Built Across Growth, Product, Pipeline, and Revenue.
A career built around turning complex technical products into structured GTM systems, measurable pipeline, and market momentum.
/ dwg 01 — capability map
One Operating System, Twelve Subsystems.
wired into the same revenue spine- Product Marketing
- PLG / SLG
- AI GTM
- Lifecycle
- Sales Enablement
- GTM Ops
- Demand Generation
- Attribution
- Revenue Architecture
- Brand + Narrative
- Executive / Board Storytelling
- Technical Storytelling
/ dwg 02 — measured output
Dimensions of the Work.
27K+
Developer signups — built the PLG acquisition engine for a GenAI/RAG product.
~40%
Of SLG ARR sourced via PLG — connected developer adoption to sales-led revenue.
$10M
Pipeline in 60 days — built the early GTM motion for a GPU marketplace.
2,500
First customers — helped build an early FinTech growth engine.
$32M
Series A impact — contributed to funding-stage momentum across AI + FinTech.
25
Fortune 500 accounts — enterprise customer success, retention, and expansion.
100%
Retention in the first 9 months of enterprise account ownership.
$250K
Professional services upsell — expansion and services revenue impact.
/ dwg 03 — capability evolution
How the System Was Built.
Five stages, each one compounding the last — from enterprise technical foundations to AI-native growth systems.
- stage 01
Enterprise Customer + Technical Commercial Foundation
- BrightEdge / enterprise SEO
- Sales engineering + customer-facing technical work
- 25 Fortune 500 accounts
- Retention and expansion
- stage 02
Early FinTech Growth Foundation
- Bento for Business — first marketing hire
- First 2,500 customers
- $7M Series A
- Foundation across acquisition, messaging, pipeline
- stage 03
AI Category + PLG Growth
- Vectara — GenAI/RAG
- PLG developer acquisition: 27K+ signups
- ~40% SLG ARR via PLG
- Product marketing, demand gen, attribution, growth systems
- stage 04
Marketplace GTM + Pipeline Creation
- Compute Exchange — GPU marketplace
- $10M pipeline in 60 days
- PR, campaigns, buyer guide, HubSpot infrastructure
- Early revenue
- stage 05
Independent Growth Lab + AI-Native Systems
- Deltagency / RAIL / agentic GTM workflows
- AI agents, attribution, CRM workflows
- Content quality pipeline
- Strategy artifacts
/ dwg 04 — case files
Case Studies.
/ case 02
Compute Exchange — GPU Marketplace GTM
Built early GTM motion, PR narrative, HubSpot infrastructure, campaigns, buyer-facing assets, and pipeline generation for a technical marketplace.
- AI Infrastructure
- GPU
- Marketplace
- Pipeline
- PR
- HubSpot
/ case 03
Bento for Business — FinTech Growth Foundation
Helped establish the early marketing function, customer acquisition foundation, positioning, and funding-stage growth story.
- FinTech
- SMB
- Founding Marketing
- Acquisition
/ case 04
BrightEdge — Enterprise Technical GTM
Owned technical customer relationships across Fortune 500 accounts, driving adoption, retention, and expansion in enterprise SaaS.
- Enterprise
- CSM
- Technical Storytelling
- Expansion
/ case 05
Deltagency / RAIL — Growth Lab
Built and tested AI-native GTM systems, attribution workflows, growth intelligence concepts, productized services, and brand experiments.
- AI Agents
- Attribution
- GTM Systems
- Growth Lab
/ dwg 05 — where I fit best
Where I Fit Best.
I am strongest where complex products need clearer stories, sharper systems, better instrumentation, and faster paths from market signal to revenue.
Head of Growth
VP Marketing
Product Marketing Leader
GTM Engineer
AI GTM / Agentic Systems Lead
Growth + Revenue Architecture
Technical Marketing / Developer GTM
Founder-adjacent GTM Operator