Monthly Archives

August 2017

Resume Writing Tips for Today – “The Perfect Resume Template” Finale: Expert Recruiter Round-up

By Career, Job Search, Resume Writing

EXPERT RECRUITERS SHARE TOP ADVICE FOR JOB SEEKERS

To help you build the “Perfect Resume Template” we’ve enlisted the help of some of the top recruiters from around the U.S. to chime in and share some of their expertise on the “Best” and “Worst” things they’ve seen in resumes. This info is worth its weight in gold, so pay attention here. This is the grand finale that concludes the “Resume Writing for Today – The Perfect Resume Template” blog article series from the last four week, where we’ve covered:

I’ve then put the most consistent “Gold Nuggets” into “The Perfect Resume BLUEPRINT” guide that you can download for FREE by signing up for the “Resume Revive + Thrive” CHALLENGE. This quick-start guide will help you improve your existing resume quickly.

Now, grab your pencil and start taking some notes. This is going to be gooooooood! Giddyup! Let’s get started with the expert recruiter round-up!

divider line
Lisa Gibello

Lisa Gibello is Vice President, Creative Recruiting at The Creative Group (Part of Robert Half Intl.) and partners with top design agencies and tech companies to place industry leading creative candidates. Connect with Lisa on LinkedIn.

“Best: A good resume tells a good story. Most candidates think a resume is a list of employment – places you worked, dates and what you did. The best resumes engage me emotionally and tell me about YOU, not just where you worked. Engage me with a brief but emotional opening – we are human after all. Bring me into your world and tell me a little about you in a brief overview. I also think the best resumes tell me about you are as a person – are you funny? a team leader? good writer? part of any affiliations? play an instrument? Separate your areas of expertise from your technical skills – most people lump these all together and they offer different values depending on the role. I also think design is key – be creative in your formatting. Use a side bar to list skills, tools, achievements, education, and interests. Please don’t make me read paragraphs either – we won’t and don’t have time. Use bullets, strong action words and be concise. If you can do all this on one page you are the ideal job seeker in my world. I always say people interview based on what you’ve done, they hire you based on who you are.”

Worst: “Nothing is a bigger turn-off and illustration of what kind of employee you would be than sloppiness. Take the time to do a resume right and use the tools you have access to. Different fonts, spelling errors and lack of formatting are not acceptable. Also remember this is a job, not a date so please don’t tell me how you like hiking, biking, and cooking. I really don’t care and we’re not going to hang out on the weekend, we’re going to work together. Don’t show up to an interview without your resume – that’s just poor judgment or bad assumption that I already have it.”

divider line
Dave Sterenfeld

David Sterenfeld places ONLY software sales & sales management talent in the Rockies, Pacific NW and California and has worked with many candidates their entire career. He founded his search firm – Corporate Dynamix – in 1992 and has personally placed 1800 candidates. Learn more at cdynamix.com.

Best: “The ideal resume will show a progressive work history with proven performance metrics. President’s Club Awards, % sales above quota, #1 Sales Executive, Top 1% of all new AE’s in starting class, grew sales pipeline from $0 to $4M in first year, etc. This is the time to brag about your achievements and paint a picture of yourself as a winner and team player. Be specific; don’t just state that you “exceeded quota year-very-year,” but instead state “2015: 115% of annual quota / 2016: 122% of annual quota, et cetera.

When you are at the start of your career, your resume should reflect leadership and interests that you had in college and in your community. A candidate looking for a sales role looks that much stronger if they earned a degree in a challenging major while playing college athletics or doing some strong philanthropy. It helps to portray you as disciplined, hard-working, and competitive, yet also a team player – important qualities that employers want.”

Worst: “This may sound like a bad television plot, but I’ve handled resumes where the majority of the work history, salary information, and references are all phony! Candidates have listed phony start-up companies, that may even have a basic website and answering service attached, however upon digging deep, the company address does not exist or there are no employees. I’ve become wary that when a resume seems too fantastic to be true… it just may not be! Background checks and blind references occur in practically every hiring scenario, so the astute recruiter/manager will expose any lies.

The absence of a LinkedIn profile is a red flag in our business, as LinkedIn is still a benchmark for business social media and one which recruiters AND employers use religiously. It is very difficult to insert an exaggerated or fictitious work history into your LinkedIn profile, and I always compare a candidate’s current resume to their LI profile for consistency. In today’s Sales 2.0 climate, employers fully expect a candidate to have a strong LinkedIn presence, so the absence of one is very bad.”

Perfect Resume Writing Blueprint Download Banner
divider line
Raegan Hill

Raegan Hill is President at Raegan Hill Group and helps companies find hard-to-find marketers. Follow Raegan on LinkedIn.

1. Get Strengths Finder 2.0, a strengths assessment book on Amazon and put the assessment results on your resume. You will take the test using the “code” from the back of the $15 book. Take the assessment and add this to your resume: a) put your top 5 strengths on your resume b) a download link to the Strengths Finder website for hiring managers or recruiters who aren’t familiar with it and c) a download link to your actual Strengths Finder PDF results (put it on Dropbox and then you can get a shareable link) | Download Strengths Finder Sample images (A), (B), (C), (.jpgs). | Reason: Separates you from so many others who don’t do this and humanizes your resume. Recruiters are innately curious about people and will love being able to click on the assessment. The exercise also gives you insights into who you are and you can speak to those strengths in an interview as they relate to the open position.

2. Stop stressing about how many pages your resume is. My son had a 2-page resume right out of college because he had enough worthy content to justify 2 pages. People are so focused on this that they will squish 2 pages of information on to 1 page. That’s not a 1-page resume. That’s a 2-pager squished onto one page and it’s very uncomfortable to read, making your chances of getting an interview even harder. It’s not about the length of the resume; it’s about the quality of the information/content on your resume.

3. You need a Summary. Unless you’re a world renown heart surgeon at MD Anderson where everyone knows you’re amazing and what you do, you need a Summary. Period. Skip this and you are giving the reader permission to make assumptions on who you are and what you want. Many professionals have multiple job titles throughout their career. Without a summary, if you apply to my position and I don’t have a summary, how am I to know if this is really a job you were interested in versus one you’re just applying to (for example) to satisfy your unemployment requirements of applying to a certain number of positions per month? The summary is your chance to place the reader into the perception you want them to see you in. Example: I have a Communications Specialist who wants to become a Recruiter. She’s been applying to Recruiter jobs and not getting any interviews. Her skills are transferable, but the hiring managers are confused. Why is a Communications professional applying to a Recruiter job? Unless you state your intention, value, and what you bring to the table in your Summary, your reader will be guessing – that’s not good.

4. Cover Letters DO work. – IF you use the right kind. My Cover Letter article has been viewed over 21,000 on LinkedIn and it’s ranked #1 or #2 on Google. It comes with a template in word. It’s called, “The Cover Letter That Will Land You the Interview.” The reason most don’t get read is because they are copied and pasted from one job to another with no customization, and they’re too wordy and not written in a way that helps the hiring manager or recruiter gain faster clarity on whether or not your experience will solve their problem by hiring you. I have interviewed candidates whose resume was very very average but when I read their cover letter and their passion, or they used the above cover letter, they got my attention.

5. Always put a small blurb under the company name about what the company does. Can be size 9 font, dark gray, italicized. Many companies hire people who have similar industry experience (i.e., if it’s a start up, they want someone who has worked at a start up, if it’s a B2B technology company, they want someone who has worked in B2B technology, if it’s global company, they want someone who has worked in a global company). 90% of my positions are like this. This is the biggest mistake candidates make on their resume. My article on LI: “The Biggest Mistake You’re Making on Your Resume.”

divider line
Krista Stone

Krista is an Executive Recruiter at Quest Groups LLC and connects hand-selected talent with emerging companies. Follow Krista on LinkedIn.

Best: “The best thing I’ve seen from a resume would be measurable results. Employers want to see workers who can achieve solid results. For example, how many direct reports do you have? By what percentage did you increase sales or efficiency? How much of a budget did you work with, with what type of results? Putting a number on your accomplishments is a sure way of conveying results and impressing the hiring manager.”

Worst: “Photos- Putting a photo on your resume gives people the opportunity to judge you by your looks, your hairstyle, and your fashion sense, rather than your professional credentials.”

divider line
Kevin Kinkor

Kevin is co-founder of Startup Talent Consulting and believes a company sells two products – their core offering, and employee brand. They will optimize your employee brand for company success. Contact Kevin at [email protected].

Best: “Business Impact. I like it when candidates describe how their work impacted the company. This can be described in metrics, but spelling it out concisely gets noticed.”

Worst: “Taking your job description and dumping onto your resume. It shows you spent very little time on your resume and the tense is almost always off. Honorable mention to formatting, keep it consistent.”

Perfect Resume Writing Blueprint Download Banner
divider line
Joanne (Huang) Mueller

Joanne (Huang) Mueller is a contract recruiter for Amazon’s AWS. Connect with Joanne on LinkedIn.

Best: “Github links to projects that they have contributed or tech projects that they have worked on out of a personal interest.”

Worst: “Typos in resumes especially if they claim to be detail oriented.”

divider line

Arielle Yoon recruits for Project Manager and Business Analyst positions at Kforce. Follow Arielle on LinkedIn.

Best: “I’ve found that resumes that speak to the candidate’s specific impact that he or she owned are well received by hiring managers. There are a lot of resumes that list generic duties of a so that doesn’t really make you stand out. Listing, for example for project managers, what the specific project was, the budget, and the difference he or her made on the candidate.”

Worst: “The worst resumes I see are resumes that seem like the person didn’t even read through their own resume. There is inconsistent formatting, inconsistent fonts, etc. – which gives the manager the impression that candidate doesn’t care. I recommend having a friend read through your resume for a second opinion.”

divider line

Toni Bubb, is a Recruiter for Raegan Hill Group – Career Agent for highly sought after mid to executive level marketers and digital marketers nationwide. Follow Toni on LinkedIn.

Best: “I had a marketing candidate recently put her portfolio into a video presentation with music, in addition to her resume. That was the best thing I have seen because she took the time to do something that was unique and different yet, still relevant in her field of work.

When it comes to the “best” resume, they are far and few between… I like it to be a clean, simple format that is easy to read. No fancy fonts, or multiple colors. I look for someone who has a good, unique summary– I don’t want to see the same generic words used like, “I’m a multi-tasker, detail-oriented, blah, blah, blah.” Also, it’s 2017, use freaking Google, Yahoo, or search engine of your preference and find a template. Research what kind of verbiage you should use and NOT use in a resume. Use bullet points, lines, and spaces to break things up, keep bullet points 1-2 sentences long, use the correct tenses. If you want to “wow” any recruiter with your resume, do your homework, and do it right, so we don’t have to fix the entire thing for you. It’s that simple.”

Worst: (The worst candidate encountered) “I called a guy up to talk to him about an open position, and I asked him about something he did on his resume. His response is, “it’s on my resume isn’t it?” I ask him another question about his responsibilities at a certain company and he replies, “it’s on my resume isn’t it.” I tell him that I understand it’s on his resume but, I’m just trying to learn more about what you did in each role, and he hung up on me.”

divider line
Arel Oran

Arel Oran is a strategic and dedicated full-service independent recruiter with a passion for sourcing exceptional and diverse talent. Follow her @arel_oran.

Best: “The best thing I’ve seen from a resume would be measurable results. Whether the marketing candidate increased leads by 200% or generated additional business by increasing SQLs which turned into closed deals. It is very important to include these metrics and not simply the generic responsibilities under a job title. Metrics help individuals stand out. Since hiring managers typically spend 4 seconds or less on a resume, numbers draw their attention.”

Worst: “Awkward photos or unprofessionally cropped photos where you can still see the shoulders of someone else. I always encourage applicants to save the headshot for your LinkedIn profile.

Formatting errors. Save your resume as a PDF that opens consistently across different platforms (mobile, PC, apple etc.). I am always hesitant when the file opens with some of the lines off centered or dates misplaced. Send your resume to a few friends to ensure compatibility.”

Perfect Resume Writing Blueprint Download Banner
divider line

Erin O’Brien is a Recruiting Consultant for Charter Communications/Spectrum Enterprise. Follow Erin on LinkedIn.

Best: “Should be able to clearly see where you worked, for how long, and what YOUR role was while in that position. Don’t’ get too fancy or unique. The days of needing to stand out in a pile of paper are gone… everything is electronic and all Word / PDF docs look the same in a folder!

Likes:

  • Tools/applications they’ve used in their roles/career
  • Proper formatting and attractive, most recent on top, consistent font/margins, company, start/end dates, etc
  • A brief summary of what they’ve done as it relates to what they are looking for
  • Bullets, clear bullets – no run-on sentences or paragraph bullets
  • Contact Info – city location at least, with phone/email”

Worst: “Do not like when they format by skill set rather than position. If I’m looking for someone with 5+ years of PM experience, and you have your resume broken down to Project Management exp, Business Analyst exp., Customer Service exp. It’s hard to tell how long you’ve done the skill set I’m looking for. Best to keep it chronological and job/company specific.

Dislikes:

  • Paragraph formatting/story telling
  • Anything over 4 pages – even a seasoned 30+ year professional can keep it to 2-3 pages
  • Sloppy, unmatched font, sloppy margins, typos, etc.
  • No Detail… can’t see what you’ve done if you don’t list anything down
  • No contact info
  • Too unique of a format… makes it hard to find what I look for if I have to search around your resume to understand what I’m reading”
divider line
Stacie Puma

Stacie Puma Lisa is a Senior Recruiter specializing in sales recruiting in the cloud computing, data storage and security software space at Rubrik Inc. Follow Stacie on LinkedIn.

Best: “Since I am a Sales Recruiter what I like to see on a profile or resume are results! ie…achievement to quota, president’s club, numbers! The proof is in the pudding” 🙂
Perfect Resume Writing Blueprint Download Banner

CONCLUSION

Recruiters possess a wealth of knowledge, and while their primary objective is to fill a role for a client with a well-qualified candidate, they are an invaluable resource to help candidates best position their experience resulting in a stronger candidate. While each recruiter may have certain unique preferences, as you have read, there are some undeniable consistent themes that all recruiters consider important.

The most important being to proof and spell check your resume and watch out for formatting errors. If your resume is error-free and visually appealing, you are already well ahead of the competition. Next, provide specific, measurable and quantified metrics that detail business impact; how you improved the business. Did you drive revenue? Time savings? Or cost savings? It’s always advisable to use SMART principles here. Lastly, clearly articulate your career arc and be specific. Don’t use generic responsibility language. Use the business terms specific to your business. This separates you from the masses and has the additional benefit of using keywords that recruiters could be using in their candidate searches. Lastly, never hesitate to ask a recruiter how you can improve your resume, as we’ve seen here, they are professionals with a wealth of knowledge.

NEXT STEPS…

Just about everyone I speak with says something along the lines of “I need to update my resume,” or “I’m embarrassed by my LinkedIn Profile.” Well, you don’t have to be and it takes only a few minutes of action to get the ball rolling to greatly improve both of these job seeking tools.

If this article has been a helpful jumpstart, you might want to consider advancing to the next step and taking the “Resume Revive + Thrive CHALLENGE” and downloading the “Perfect Resume BLUEPRINT guide,” which was created as a companion resource and is the easiest way to quickly update and improve your resume. You’ll also get a professional resume template (PDF) that you can use as a foundation upon which to build your own greatly improved, search engine-friendly resume. Regardless of your approach, you now have everything you need to improve your resume and position yourself as an all-around stronger candidate. Happy job hunting!

Perfect Resume Writing Blueprint Download Banner
Woman Interviewing Man

Resume Writing Tips – The Perfect Resume Template Part IV: Get Recruiters To Pursue You!

By Career, Resume Writing 3 Comments

PART IV OF IV IN THE “RESUME WRITING TIPS – THE PERFECT RESUME TEMPLATE” SERIES

In the previous post in the “Perfect Resume” series titled, “” you learned how to stop Recruiters in their tracks through a thoughtful, compelling, and creative Professional Summary and Tagline. Next, we’ll update your job search so that you work smarter, not harder.

There are two ways to go about your job search, the old way and the new way.  In this final post, we’ll discuss both approaches, and tie everything we’ve discussed together giving you a complete picture of how you should approach your job search and why you should implement this method now, whether you are passively reviewing opportunities,  or actively pursuing a new job.

Perfect Resume Writing Blueprint Download Banner

THE TRADITIONAL JOB SEARCH: SELLING UMBRELLAS ON A SUNNY DAY

When you were a child, did you ever have to sell things or raise money for a school charity by going door-to-door?  If so, then you know the pain of “push” selling, where you have to convince someone to do what you want against natural inertia or resistance. Ever walk past someone who was trying to stop you to get you to contribute to their cause.  Here in San Francisco, I get approached daily whenever I pass in front of the Apple store in my neighborhood, be it by the Sierra Club, Greenpeace, or other cause du jour.  I too have done intercepts to gather marketing intel in front of stores, so I know how hard this can be.  This type of engagement is tantamount to selling umbrellas on a sunny day; you are trying to disrupt normal patterns of behavior and convincing people to give their attention to something that is not a pressing need at that moment.

This is essentially what most people do when it comes to their job search; they send a general purpose resume to the Recruiter and expect them to translate that resume to the needs of the requisitions they are filling. Even if the candidate submits a resume tailored to the role, they are still “pushing” a resume, trying to disrupt the normal patterns of the Recruiter, which is to actively search for the “perfect” candidate.

Let’s talk about an alternative, smarter approach that goes with the proverbial flow of how a Recruiter fills requisitions.

THE SMARTER JOB SEARCH: GIVING AWAY UMBRELLAS ON A RAINY DAY

Now, let’s imagine that you are giving away umbrellas on a rainy day, not only that, but you are giving them away in front of the people’s houses who don’t own umbrellas and are hence, your perfect target customer.  Let’s just say your business will be VERY successful.

We want to do the same thing with your resume (the umbrella) and the recruiters hiring for your target positions (the umbrella-less customers on a rainy day).  And here’s how we’ll do it.  We’ll hone your resume to be tightly aligned with the needs of your target job type, say Engineering, Product, Sales or Marketing, using the Keywords that recruiters are searching for (which we discussed in Part I on Keywords). We’ll make sure we focus first on the stage of the job search funnel that makes the most sense (Part II: Data-driven Job Seeker). Next, we’ll craft a Professional Summary on our resume and a Tagline on our LinkedIn Profile that entices recruiters to dig deeper into our carefully crafted career arc story (Part III: Professional Summaries). The last component has increasingly become more important in this data-driven world.

Perfect Resume Writing Blueprint Download Banner

YOUR SUCCESS STATEMENTS – SAY IT WITH A BULLET

The majority of recruiters in our “Expert Recruiter Round-up” stressed the importance of candidates quantifying their successes in previous positions. In other words, what was their BUSINESS IMPACT? How did they move the needle? Was it by driving revenue or cutting costs?  Did they increase efficiency or develop a new product or revenue stream? The logical location on your resume to list your successes is in your employment history.

For each position in your work history, you will have:

  1. Heading row – company name, your job title, company location (city, state), dates of employment
  2. Responsibilities – paragraph that details what you did in that role descending in importance from the top
  3. Success Statements – 2-5 bullets that quantify your successes in that role that impacted the business

Here, we are only going to talk about Success Statements due to their extreme importance. 

Perfect Resume Writing Blueprint Download Banner

Again, your Success Statements should include quantified measures of your successes and impact to the business. Additionally, they should use one or more of the following: milestones, KPIs, measures, dates, time periods, dollar amounts, percentages or absolute values. Here’s a few examples of quantified successes:

  1. Launched company from seed to 2,000+ customers, achieved consistent 30% MoM growth, and built a compelling data driven story for investors resulting in $7MM series A funding
  2. Decreased CAC by 85% & increased conv. rate from 2% to 3.5% leveraging a/b testing
  3. Strategized partner/content/SEO strategy that delivers 6,000+ unique, new monthly visitors
  4. Mapped customer journey (touchpoints, channels & comms.) that delivered a 72 NPS

Every role in a company is filled to serve a business need. Success Statements are your opportunity to show how well you’ve lived up to the needs of your previous roles. If you’ve exceeded sales quota’s three quarters in a row or made the President’s Club, here’s your chance to show them off.

The better your Success Statements, the more likely you will receive a screening call by a recruiter, so take some time to perfect these, after you have fixed higher priority items on your resume.

PUTTING IT ALL TOGETHER: THE “RESUME REVIVE + THRIVE” CHALLENGE

We’ve covered a LOT in the “Perfect Resume” blog series. As I’m sure you can see, it takes a lot to hone your resume to the point where it consistently gets you recruiter screening calls without fail. But there’s no reason that you need to start from scratch.

It has taken me several years and hundreds of iterations of my Resume and LinkedIn Profile to get to the point that I am today, where I attract several great job inquiries per week from my LinkedIn Profile and almost without fail get a recruiter screening call for every online job application that I submit. But perhaps you want to get results faster than I did, and that’s why I have created the “Resume Revive + Thrive” CHALLENGE.

The “Resume Revive + Thrive” CHALLENGE is the FASTEST way to significantly improve your resume in the absolute LEAST amount of time. And best of all, it’s free!

Get started now by clicking the ribbon image below:

Perfect Resume Writing Blueprint Download Banner

EXPERT RECRUITER ROUND-UP: THE PERFECT BOOST FOR YOUR “RESUME REVIVE + THRIVE” CHALLENGE

After you’ve signed up for the Resume Revive + Thrive” CHALLENGE , check out the “Expert Recruiter Round-up” where you’ll learn even more great tips from nationally recognized recruiting all-stars. Why take my word for what makes the “Perfect Resume” when you can hear it directly from the gatekeepers themselves. Yeehaw! Let the Round-up begin!

Your Personal Brand

Resume Writing Tips – The Perfect Resume Template Part III: Your Personal Brand & Professional Summary’s That Captivate Recruiters

By Career, Resume Writing One Comment

PART III OF IV IN THE “RESUME WRITING TIPS – THE PERFECT RESUME TEMPLATE” SERIES

In the last post titled, “RESUME WRITING TIPS – THE PERFECT RESUME TEMPLATE – PART II: THE “CAREER PLANNING BLUEPRINT” & THE DATA-DRIVEN JOB SEEKER” you learned the importance of being a data-driven job seeker, and each stage of the job search “funnel” that you need to advance through to progress successfully in your job search. As part of this funnel, once you get your resume or profile in front of a Recruiter’s eyes, you only have ~6 seconds to catch their attention before they move on. Crafting an eye-catching Professional Summary at the top of your resume is your one chance to coax Recruiters deeper into your experience, skills, and successes. You had better get it right, and after reading this article, you’ll have the intel you need to stop Recruiters in their tracks and even make an unforgettable connection.

Perfect Resume Writing Blueprint Download Banner

WHAT MAKES THE “PERFECT” RESUME TEMPLATE?

By now, you may be starting to wonder “what makes the perfect resume?” as the title of this series indicates. We’ve already covered some critical aspects, but let’s go through all of them from a holistic perspective.

  1. Do you have the requisite skills & experience
    1. Keywords that align with searches
    2. Content that scores high in (gets past) ATS filters and bots
  2. Is your resume appealing to humans
    1. Does your desire for this job make sense in your career arc
    2. Properly formatted – no grammatical, spelling or formatting errors
    3. What separates you from the masses

We’ve covered #1 by integrating the proper Keywords in “Resume Writing Tips – The Perfect Resume Template – Part I: SEO, Keywords, & Bots. Oh, My!” Using a Career Planning Blueprint we can ensure that our career arc makes sense, which we covered in “Resume Writing Tips – The Perfect Resume Template – Part II: The “Career Planning Blueprint” & The Data-Driven Job Seeker.” Now, the next two items are more aligned with your Personal Brand, which we’ll cover next.

ARTICULATING YOUR “PERSONAL BRAND” TO SET YOURSELF APART

First, let’s talk a little bit about your Personal Brand. While we won’t get into the minutiae of what makes a “brand,” for simplicity, we’ll define your Personal Brand as everything you do that represents you, including the style of elements, fonts, layout, colors, images and language you use in your resume, LinkedIn Profile, blog, posts, presentations, social media sites, etc.

If you haven’t given much thought to your Personal Brand, perhaps now is a great time. You want to create an image that reinforces the position that you are pursuing. You want to create parity between all of your online presences, to present a consistent theme, quality, and experience to everyone with whom your brand touches.

WHY YOU MAY WANT TO SANITIZE YOUR ONLINE PRESENCE FIRST

60% of employers view social media profiles of candidates. What is your social media profile saying about you, the job candidate? If you haven’t viewed your Facebook, Instagram or LinkedIn profile through the lens of a hiring manager, please take a few moments now to do so. Then, integrate a few of these tips to improve your job search using social media.

Now, you have already started on the journey to hone your Personal Brand. Remember this is not a one-off; your Personal Brand is built over time and across all of the touchpoints that Recruiters and hiring managers will have on your job search journey. Therefore, moving forward, you will keep your Personal Brand in mind as you create more content on the wild, wild web.

Perfect Resume Writing Blueprint Download Banner

YOUR PROFESSIONAL SUMMARY/TAGLINE AND WHY IT MATTERS

OK, you’ve bypassed several hurdles in the job search quest, and you’ve got your resume in front of a Recruiter’s eyes. It’s the moment of truth. Your objective is now twofold:

  1. Reinforce your product-market fit for the role
  2. Set yourself apart from and above the competition

You’ve crafted your past employment experience to align perfectly with the job for which you are being considered, but we need to use the top of your resume to entice them to look deeper. We do this through the “Professional Summary.”

The Professional Summary is your executive summary at the top of your resume, and it includes a sentence that highlights your years of experience, discipline, and highly relevant experience. Think of it as a (generally) one-sentence elevator pitch that highlights the key attributes that a potential employer or Recruiter would need to qualify you for a position. We’ll also re-purpose this one sentence as your “Tagline” for your LinkedIn Profile, albeit limited to 120 characters as this is the limit set by LinkedIn.

Your Professional Summary and Tagline should include these four elements:

  • Desired or current profession and years of experience
  • Relevant skills
  • Degrees (e.g. MBA), Certifications or professional memberships
  • Industries

Each of these keystone elements is an opportunity to include high-value Keywords that Recruiters may be searching for. While not all of these elements may make sense for every opportunity, it provides a good blueprint upon which to build your own Professional Summary. Here’s just one example of a Professional Summary:

CMO, MBA & Mechanical Engineer with 13 years experience launching SaaS startups, scaling predictable growth, and hitting revenue targets in Enterprise FinTech, and Healthcare.

Just below this, we include a bulleted list of our “Offering,” or the strategies and tactics we plan on implementing in our new role to hit the ground running. Again, this is an opportunity to integrate high-value Keywords near the top of our resume or profile for the search algorithms, bots, and Recruiters, but it also demonstrates initiative on what we’re excited to bring to the table when we are hired. Here’s an example of an Offering:

  • Develop a growth strategy, execute hands-on tactics and build an agile marketing team
  • Leverage analytics, A/B testing and experimentation to demonstrate ROI of initiatives
  • Implement a lead-to-revenue marketing automation process, with content and analytics
  • Partner with cross-functional teams to rapidly scale successful, high-visibility growth projects, programs and campaigns across new and proven digital channels

Notice the abundance of skill set specific Keywords riddled throughout, and a theme for each bullet: 1) hands-on tactics and building a team. 2) testing and measurement. 3) marketing automation and content. 4) cross-functional collaboration

Combined, the Professional Summary and Offering deliver a powerful introductory statement that greets Recruiters within the first few seconds of reviewing our resume. Remember, Recruiters are most likely reviewing hundreds of resumes and profiles every day, so you only have a few seconds to capture their attention.

Perfect Resume Writing Blueprint Download Banner

INFUSING YOUR PROFESSIONAL SUMMARY WITH YOUR PERSONAL BRAND

While the examples above cover the “blocking and tackling” fundamentals, the purpose of this blog series is to give you that edge that puts you ahead of your peers and makes you standout from the crowd.

Your Personal Summary is the perfect canvas on which to showcase your Personal Brand. What is it that makes you unique, memorable or an invaluable employee? It could be a special skill, such as being a charismatic speaker, or it could be a cause, such as volunteering or only wanting to work for socially responsible companies. Infusing this passion will make your resume more memorable, which could mean the difference between getting a call, versus ending up in the circular file. Here’s an example Personal Brand statement:

Nonprofit Director with 9 years of experience fundraising in the childcare services field, making a difference one adoption at a time

Can you see how this could create an unforgettable latch point that separates your resume from the masses?

While you may choose to integrate this in your Professional Summary, you have the opportunity to integrate an emotive Personal Brand statement in your LinkedIn profile in the Tagline, but within only 120 characters. Here’s an example LinkedIn Tagline that drew compliments from several Recruiters and created a memorable bond:

Head of Marketing – Acquisition (SEO, PPC) & Engagement; Startup on the Inside, Enterprise on the Outside

Take a few moments and reimagine your Professional Summary and Offering bullets and integrate your Personal Brand statement. Then monitor your performance and feedback, and watch it improve over time. If it doesn’t improve, then you may need to iterate taking a different creative angle.

CONCLUSION

By now you understand the importance of crafting your resume to appeal to both machines (ATS bots, SEO) and humans. You also understand that the Professional Summary and Tagline are but a glancing opportunity to catch the Recruiter’s attention and leave an indelible mark in their memory. Make the most of it following the tips in this post and infusing your Personal Brand.

In the next and final post in this series titled, “RESUME WRITING TIPS – THE PERFECT RESUME TEMPLATE – PART IV: GET RECRUITERS TO PURSUE YOU!,” we’ll talk about how to structure your past experience to reinforce your value through your quantified successes (this was the #1 common request from Recruiters interviewed in our “Expert Recruiter Round-up”) and finally how to wrap everything up together to get Recruiters to pursue you! You’ve come this far, don’t procrastinate, read Part IV in the Perfect Resume Template series!

Perfect Resume Writing Blueprint Download Banner