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Welcome to The “Internet Marketing Oracle” Series; Day 2 – Autoresponders.

First, we will start with a definition:

Autoresponder (Auto-responder) - A series of sequential email messages sent by your website to the visitor, separated by any number of days, that is triggered when a user provides some requested information via an “opt-in” or “squeeze” page form. For example, a visitor visits your site and submits their name and email via a webform, they are then immediately (Day 0) emailed some useful information (eBook, etc..), on Day 3 they are emailed more info, then again on Day 10 some new information, etc. With the objective of getting your prospect progressively closer to making the purchase with each subsequent email.

The Autoresponder is the heart of your Internet Marketing machine. It accomplishes several things, including:

1. Capturing email addresses and building your database
2. Creating an opt-in relationship with prospects, which gives you permission to market to them
3. Presenting information, and building rapport and trust with prospects so that you can sell them products
4. Operating without your involvement; It’s autonomous and works 24/7/365

There are several options available to you. The traditional favorite and most economical has been aWeber.

The relative newcomer, most expensive and self-declared most feature-rich is called Infusionsoft.

Both of these autoresponders charge a monthly fee.

If you would prefer to pay just a little bit only once, and don’t mind a creative solution, then I recommend Acajoom. However, to use Acajoom, you will need to install it in a Joomla website. Of course, the Joomla website does not need to be your primary website and can be installed in a sub-directory of your current website. Talk to your programmer for more on this. I will warn you that some programmers do not like working with Joomla because it aims to make website management easy, which means less work for programmers. Anyways, Acajoom and Joomla are a great, economic, and basic work-around if you want to avoid paying recurring monthly fees for your autoresponder.

Having said that, I have given you several Autoresponder options and you will learn a little more about them by signing up as a prospect in my autoresponder in the next lesson.

Your autoresponder is, without a doubt, the heart of your Internet marketing machine, so make sure that you understand it by reviewing the websites of the offerings above, experiencing the sequence of email messages from my autoresponder and doing some additional research for yourself on the Internet.

Tomorrow, we’ll discuss where our site stands in regards to initial traffic, and define the keyword phrase that we will use to drive traffic and more…

Welcome to the “Internet Marketing Oracle” series, Day 1.

Grab a coffee, pull up a comfy chair and lets get started.

The first thing that you need is a fully functional website. Optimally, this website will be able to handle ecommerce functions, including the ability to display your product(s) and handle the payment transaction process. If your site does not yet have this functionality, and requires it, please stop reading and take care of this first.

Secondly, your site should integrate Google’s AdSense so that you can get paid each time that a visitor clicks on an ad on your site. This may also improve your site’s visibility to Google’s spider and improve your ranking in Google’s SERP, and isn’t this what this tutorial is all about? If you do not have this, don’t worry, it is not mandatory, but it will provide another source of revenue and since we will be driving more and more traffic to your site, the sooner you set this up, the better. We’ll set up the actual ads later.

Next, you need to add Google Analytics to your website, so go sign up for it. This small piece of code that you add to the header of your website allows Google Analytics to track all activity to your site and allows you to see where your traffic is coming from, how your traffic changes over time as you implement new marketing campaigns and initiatives, etc. This is the most important feature of this tutorial, because you can only achieve what you can measure. After you set it up, spend some time over the next few days reviewing the features and available options.

This concludes Day 1, tomorrow we will look at autoresponders, which are a key component in the sales funnel for converting your potential customers from prospects to sales…

Over the next several months, I am going to share my very successful Internet Marketing formula. This proven formula is capable of getting your website to list high in Google’s SERP.  No, this is not a “pie in the sky” false promise, it is an amazing journey that has taken several years and the expertise of numerous SEO Jedis to compile.

Is any system fool proof? No, of course not. In fact, because Google is continually changing, honing and improving their algorithms, achieving success on Google is a moving target. Any system that claims to be impervious is just creating false hope. So who can you trust?

There are numerous self-proclaimed “SEO Gurus” out there, and each of them may have a fleeting “twinkle” of success with SEO. In fact, SEO is the easiest part, but alone it will not get you very far. There are several methods and numerous steps for achieving Internet Marketing success. The “Internet Marketing Oracle” series will show you several tactics that may get you the results that you desire.

As such, I will be documenting every step along the way as I attempt to market a newly created website from anonymity catapulted to the first page of Google’s SERP, and possibly to the #1 position.

You will learn, in a step-by-step manner, how to market your website on the Internet to increase page views, improve membership and drive revenue.

I will be using a lot of esoteric Internet Marketing vernacular, so make sure to read the “21 Internet Marketing Dictionary Terms That Every Beginner Should Know!” before getting started.

Also, to find all articles in the series, click on the “Internet Marketing Oracle” tag located in the tag cloud on the right hand column on this site.

This will be an extremely educational journey, and, if you are serious about marketing your new (or existing) website on the Internet, make sure not to miss a single article. The best way to stay informed is to subscribe to my Blog.  By subscribing, you will be notified each time a new article is posted.

Your lonely website deserves to be marketed, and you deserve the success and financial rewards that it will bring. So take ACTION and get started NOW!

“See you at the top!”

-Lance