Beginner’s Guide To SEO For Small Business Owners
Every day I communicate with business owners who have a website and are trying to drive traffic, increase conversions and improve their visibility on the web. Yet most business owner’s have little specialized knowledge in this area and throw money into poor solutions such as costly website redesigns, contracting self-proclaimed Internet Marketing gurus (or worse, Social Media Marketing gurus), or oversee poorly run paid search (PPC) campaigns.
So What Should A Website Owner Do?
First, and foremost you must educate yourself on the basics of SEO, Paid Search, Analytics and Social Media Marketing. You can’t simply leave this to the “experts” because you will soon find that they are rarely experts at all; they may be showing you results, but not the results that you SHOULD be achieving.
SEO In 30 Minutes
Obtaining this elementary knowledge that I speak of doesn’t have to be painful, and can be accomplished in about 30 minutes by watching a simple FREE presentation. Moreover, every person that I introduce this to becomes passionately interested in learning more. It’s VERY addictive!
I have tracked down a great slide show that will give you the basic amount of information to be dangerous. When you are finished with this slide show, you will be able to ask better questions and demand number driven data from your team members who are responsible for driving traffic to your site.
Click on “Menu” to enlarge this presentation to FULL SCREEN. Use your left and right arrow keys to advance or rewind.
