The “Internet Marketing Oracle” Series; Day 1 – Ecommerce, AdSense and Analytics
Welcome to the “Internet Marketing Oracle” series, Day 1.
Grab a coffee, pull up a comfy chair and lets get started.
The first thing that you need is a fully functional website. Optimally, this website will be able to handle ecommerce functions, including the ability to display your product(s) and handle the payment transaction process. If your site does not yet have this functionality, and requires it, please stop reading and take care of this first.
Secondly, your site should integrate Google’s AdSense so that you can get paid each time that a visitor clicks on an ad on your site. This may also improve your site’s visibility to Google’s spider and improve your ranking in Google’s SERP, and isn’t this what this tutorial is all about? If you do not have this, don’t worry, it is not mandatory, but it will provide another source of revenue and since we will be driving more and more traffic to your site, the sooner you set this up, the better. We’ll set up the actual ads later.
Next, you need to add Google Analytics to your website, so go sign up for it. This small piece of code that you add to the header of your website allows Google Analytics to track all activity to your site and allows you to see where your traffic is coming from, how your traffic changes over time as you implement new marketing campaigns and initiatives, etc. This is the most important feature of this tutorial, because you can only achieve what you can measure. After you set it up, spend some time over the next few days reviewing the features and available options.
This concludes Day 1, tomorrow we will look at autoresponders, which are a key component in the sales funnel for converting your potential customers from prospects to sales…
